Nescafe - ReBranding
A pro-active work for showcase the skill of branding, identity designs.
The design team redrew and modernized the wordmark and the symbol and Design to signify Nescafe's Premium Brand status...
Service
Print, Digital & Web
Inspired by classic geometric sans serifs and modernist style, it has carefully-balanced proportions and kerning that allows for a comfortable reading experience at all sizes.
The design system needed to position as an expert in the industry, and demonstrate its premium quality, while making it easy to distinguish between the six different Coffee Powders
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Logo & Packaging
Create an instantly recognisable brand identity for us new small pack range (500g, 1kg, and 5 kg), as well as futureproof its packaging, and improve its sustainability. Its aim was to create a new audience for its cocoa products (including bakeries, cafes and hotels), while maintaining its existing trade sales through its distributors and online.
Ad Campaign
Created a brand identity for Nescafe's new range that leaves the consumer in no doubt that this is a premium product,Crafted with by a manufacturer with and respected heritage.
